DESIGN, PRINT AND DIGITAL
In July, I was tasked with creating the initial posters for social media and print to drive excitement and anticipation for the launch of the University of Wolverhampton's new Powerlifting Gym facility. My goal was to generate hype and attract attention to this state-of-the-art space, showcasing its cutting-edge equipment and the potential it holds for athletes. To ensure brand consistency, I designed vibrant, engaging visuals that aligned with the University’s colour palette, incorporating bold tones and dynamic imagery that resonated with the University’s identity. These designs helped promote the gym's opening, creating a buzz across various platforms and within the University community. The success of this campaign contributed to a highly anticipated launch, further establishing the Powerlifting Gym as a central hub for fitness and strength training on campus.
