WEBSITE DESIGN AND SOCIAL MEDIA CONTENT CREATION
For the redesign of DBD's website and social media platforms, my goal was to create a clear, user-friendly experience that resonates with potential clients while showcasing the brand's message. Upon reviewing their original website, it became evident that the focus was misplaced. The site highlighted the coaches' achievements rather than emphasising the clients' success stories, which is the core of DBD's identity. Additionally, information about their services was buried under numerous inquiry buttons and testimonials, making it difficult for visitors to understand the available coaching options.
To address this, I streamlined the website's layout, ensuring that the primary focus was on the client experience and their journey with DBD. By creating an intuitive user flow, I made it easier for potential clients to navigate
the site, clearly understand the different coaching services available, and choose the program that best suited their needs. I also reworked the social media strategy to highlight clients’ achievements, not only to celebrate success but also to educate and inspire others by showcasing proper weightlifting techniques. This design
shift helps convey DBD's true message: empowering strength athletes by focusing on their personal growth
and experiences.
the site, clearly understand the different coaching services available, and choose the program that best suited their needs. I also reworked the social media strategy to highlight clients’ achievements, not only to celebrate success but also to educate and inspire others by showcasing proper weightlifting techniques. This design
shift helps convey DBD's true message: empowering strength athletes by focusing on their personal growth
and experiences.
